Jul 28, 2011
[July 19, 2011] CHICAGO – Effective immediately, Adam D’Andrea has joined Intersport as Senior Director, Content and Development. D’Andrea will be responsible for Intersport’s television and digital programming and development divisions. In this role, D’Andrea will look to create new programming and content opportunities, as well as develop new multi-platform distribution relationships.
D’Andrea previously spent six years at NASCAR Media Group, where he most recently was the Senior Manager of Business Development and Programming. In that role, D’Andrea was tasked with content development, programming strategies and brand integration opportunities with official NASCAR partners and licensees. As Manager of Business Development, he marketed and packaged NASCAR Media Group’s non-scripted television projects. D’Andrea began his stint at NASCAR Media Group as the Product Licensing Manager, overseeing the development, production and distribution of all officially licensed NASCAR home entertainment products.
A graduate of University of North Carolina at Charlotte, D’Andrea began his career at NASCAR Images as the Business Affairs Coordinator.
“I am really excited to join the Intersport team,” D’Andrea said. “It is a tremendous opportunity to be able to develop, produce and distribute content through Intersport’s diverse business platforms.”
“Having worked with Adam for several years during his time at NASCAR, I witnessed first hand his creativity and keen ability to understand our unique brand integrated approach to sales,” Scot Thor, Vice President of Programming & Production at Intersport, said. “Without a doubt, Adam is going to have a major impact on Intersport’s ability to deliver high quality content to not only our sponsors, but to a number of new distribution platforms.”