Aug 9, 2012
[Aug. 9, 2012] CHICAGO – Intersport won the Cynopsis Sports Award for Best Social Media Initiative for its Papa John’s Dunks of the Year campaign. The Cynopsis Sports Awards honor the most outstanding work in the sports industry throughout the past year with categories that span television, digital, marketing and much more. The winners were announced during a ceremony at The Harvard Club in New York City today. Cynopsis Sports is a daily publication covering the business of sports television, including programming, trends, ratings, industry news, sponsorship and branding.
Intersport’s winning campaign was an interactive Facebook page that allowed fans to vote for the 2011 Papa John’s Dunk of the Year and regularly delivered exciting dunks and college basketball content throughout the regular season. Each week for eight weeks, fans viewed four new college dunks and voted for their favorite. The eight winning dunks faced off in the Finals and the top vote-getter was named the 2011 Papa John’s Dunk of the Year during a one-hour national television special on CBS Final Four Sunday. Throughout a four-month span, the Papa John’s Dunks of the Year program was exposed to more than 15 million people via Twitter and Facebook posts.
Other finalists in the category included:
-Campos Creative Works: Toyota Athlete of the Year Campaign
-Golf Digest: Golf Digest 2011 Fans’ Choice
-New Media Strategies: Let Us Play: Resolving the NFL Lockout
Intersport earned honorable mentions in two other categories at the Cynopsis Sports Awards:
Documentary Series/Special/TV Movie:
Courage in Sports (CBS) (Click link for show trailer.)
Use of Integrated Sponsorship for Broadcast:
Allstate Road to the Bowls (ABC) (Click link for show trailer.)
For more information, please contact Lauren Price at 312-645-5417 or lprice@intersportnet.com.