Featured Work
EVENTS

Consumer Events

Intersport has helped numerous brands connect with consumers using private, targeted events.  By delivering a concentrated audience for a longer, structured engagement, private consumer events can break through the clutter and provide the strong connection brands are searching for.

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The Cadillac Championship golf clinics are a series of premier golf events for potential Cadillac buyers at top golf courses across the country.  These clinics accommodate over 1,000 guests and allow consumers to take test drives and receive lessons from golf pros in small, intimate group settings.  General Motors recognized these clinics, which have featured PGA Tour pros Tom Watson and Fred Couples, as the top performer on ROI (long-term consideration) from a sample of 2,000 GM-sponsored events as reported by the IEG Report, May 2005.

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