A keen sense of how to engage consumers in high traffic areas and a deep understanding of the logistics involved in multifaceted mobile marketing programs make Intersport an industry expert on the mobile marketing front.
Featured Work:
Intersport activated Capital One’s multimedia Mascot of the Year campaign by executing the Mascot Challenge Tour. The mobile tour encouraged consumer participation in this promotion by allowing fans to vote for their favorite mascot online and via text message. In addition to the creative concept, design and build of the display, Intersport managed all logistics for this annual 12-week tour as it visited college campuses during major college football games, generating millions of impressions and maximizing Capital One’s investment.
