Intersport brings sponsorships to life. Its Event Marketing team helps brands extract more value from their existing sponsorship properties. Over the years the group has activated sponsorships in the following areas: PGA, LPGA, Champions Tour, NFL, Super Bowl, NCAA Final Four and NASCAR
Featured Work:
Intersport managed Buick’s on-site activation at major golf tournaments including The Memorial, Western Open, John Deere Classic, Wendy’s Championship for Children, Jamie Farr Classic and the U.S. Bank Championship. Each event contained lead generation efforts, on-site staffing, vehicle displays, on-site branding and displays, dealer communication, sweepstakes coordination and post-event test drive initiatives.