Sponsorship Activation

Intersport provides its clients with nearly unlimited access to some of the world’s biggest sports events. Well-known brands continuously turn to INTERSPORT to help them activate prestigious sponsorships. Our ability to negotiate, manage and seamlessly activate sponsorships provides our clients with the tools to create unique fan experiences that drive brand awareness, purchase behavior and long-term loyalty.


SPONSORSHIP SERVICES INCLUDE:

• Competitive Landscape & Assessment • Promotion Execution & Fulfillment • Sponsorship Evaluation & Audit
• Media Production & Distribution • Contract Negotiation • Athlete Appearances & Endorsements
• Strategic Program Development • B-to-B Events & Hospitality • On-site Activation Management
• Grassroots & Cause Marketing Integration



CASE STUDY

As Taco Bell’s “Agency of Record,” Intersport manages the sponsorship, planning and activation of the brand’s MLB, NBA, BCS, X Games, and Entertainment partnerships.  The Intersport account team works hand-in-hand with Taco Bell’s media services team to ensure seamless integration, flawless execution and bold thinking to properly position the brand in the marketplace. While the World Series “Steal a Base, Steal a Taco” promotion may have garnered the majority of press, activations at the Winter & Summer X Games, MLB and NBA All-Star Games and BCS Bowl Games have allowed the brand to engage millions of consumers both on-air and on-site.







CLIENTS WE’VE WORKED WITH…